This digital series distilled practical training insight from athletes including Laila Ali, Reggie Bush, Ana Ivanovic, and Chase Utley. Shot across Los Angeles, Miami, and Scottsdale, each segment paired first-person tips with B-roll of drills and routines.
The simultaneous stills/video approach maximized assets for web modules and social cut-downs. The editorial tone is motivational yet actionable, aimed at everyday athletes. Visuals emphasize form, repetition, and measurable progress. The result is a cohesive brand library of athlete-led coaching moments.
Produced simultaneous video and stills shoot with professional athletes
Location scouting, permits, casting, and full crew management
Travel logistics, budgeting, and production management
Pre-production with the agency; crew hiring and scheduling
Calm in the chaos, this producer connects creative vision with business goals to craft emotionally resonant stories that educate, strengthen brand perception and inspire action.
