To honor 60 years of adidas, the U.S. in-store stills campaign captured the celebratory spirit of the Originals line. Over three days in Los Angeles, we created lifestyle vignettes that felt authentic, energetic, and collectible. The imagery synchronized with a global push featuring marquee talent like Katy Perry and David Beckham.
Wardrobe and set styling showcased classics alongside contemporary silhouettes. Our production prioritized variety for retail placements—windows, walls, and fixture graphics. The outcome delivered a cohesive, lively aesthetic that resonated at point of sale.
Pre-production with agency and photographer
End-to-end stills shoot production: permits, casting, crewing
Location scouting, permits, casting, and full crew management
Travel logistics, budgeting, and production management
Calm in the chaos, this producer connects creative vision with business goals to craft emotionally resonant stories that educate, strengthen brand perception and inspire action.
